We all know how crucial web design is for a thriving online business, but let’s face it, it’s a bit of a challenge. There are several elements to keep in mind to craft a top-notch website design.
You’ll find plenty of guides on designing a website effectively, but most dive deep into technical details that might seem overwhelming if you’re not a design expert. So, I’ve put together some simple web design tips to help you create a smooth and effective website.
Let’s dive in!
Design for Every Device
These days, people use all sorts of devices to browse the web, like desktops, tablets, smartphones, laptops, and even smartwatches. So, a fixed design won’t cut it anymore. With mobile searches overtaking desktop searches, Google introduced “mobile-first indexing” to prioritize mobile-friendly websites. This means your web design needs to provide a seamless and engaging user experience across all devices and platforms.
Navigable Design
Besides an engaging look, your site’s navigation and ease of use are key factors. Users now want websites that are easy to browse and offer great usability. With so many businesses vying for attention, users have plenty of choices. It’s essential to have a user-friendly design that lets visitors easily navigate your site. Here are some tips for making your design more navigable:
– Simplicity: Keep the layout straightforward.
– Clarity: Ensure the navigation bar is obvious and always accessible.
– Consistency: The navigation should be uniform throughout the site.
Clarity on Visited Pages
This is closely tied to the user experience. Links between pages are vital for navigation and SEO, but they can be confusing if users repeatedly land on the same page. To improve the experience, change the color of visited links, reminding users of the pages they’ve already seen.
Aesthetics
Finally, keeping aesthetics clean is crucial when designing your site. Cluttered designs don’t work anymore. Aim for a neat and minimalist look, ensuring every element has space to breathe. Use fonts that are easy to read, choose your color scheme wisely, and strategically place images to enhance the overall web design.
