As a business owner, you’re probably always looking for the best ways to boost your marketing efforts. Keeping up with the latest marketing trends can be tough, and you might need a dedicated team to handle your marketing. Your team can create the perfect strategy for your business needs and adjust it as necessary over time.
Being involved in the marketing process is always a good idea, at least to understand the basics. This knowledge will help you engage with your team and share your insights effectively.
When your team is crafting the best marketing strategy for your business, they’ll likely try out different tools and techniques. These might include:
– Social media
– Email marketing
– Paid advertising
– Print ads
– Content creation
– SMS marketing
You might know a bit about most of these, but SMS marketing could be a new concept for you.
So, What’s SMS Marketing?
SMS marketing involves sending text messages directly to customers’ mobile phones to promote your business or brand. It’s often used to announce sales, introduce new products, or follow up on customer interest in a product or service.
How Does It Work?
To send a text message to a customer, you’ll need their phone number, which can be collected through your website, during a sale, or any customer interaction where they agree to receive marketing messages. Once you have their number, add it to a purpose-built database, which will grow over time.
You’ll also need to subscribe to a service that manages text message sending. You can choose between one-way messaging, where customers can’t respond, or two-way messaging, which encourages engagement and can also serve as a customer service channel.
Is Text Message Marketing Effective?
Promotional text messages are a great way to increase sales, boost brand loyalty, and grow your business. While some marketing practices vary in effectiveness and popularity, text messaging is likely to remain a reliable strategy as long as people use mobile phones. It’s definitely a tool you can leverage now!
