With the wide array of marketing strategies available today, figuring out where to start can be pretty overwhelming. If you’re working with a limited budget or resources, it’s essential to first focus on the most effective marketing strategies. Start with those that promise the best return on investment (ROI) and then expand your efforts as you begin to see positive results. Here, we’ll share some top digital marketing strategies to try in 2023.
1. SEO – Tried and True
Search engine optimization (SEO) is still one of the most effective digital marketing techniques. Think of it as the foundation of your online marketing efforts. The goal is to make your website more relevant, targeted, and user-friendly. A successful SEO campaign helps your website reach its full potential, attracting more organic traffic that’s ready to buy, reducing bounce rates, and improving the chances of converting visitors into customers. It also enhances user experience and helps build authority through quality content. ROI from SEO can range impressively from 550% to 1,220%.
2. Local SEO
For small businesses that rely heavily on their local communities, local SEO is incredibly valuable. It works on the same basic principles as general SEO but focuses on location-specific keywords. If you haven’t yet claimed your Google My Business (GMB) profile, do it now! Populate it with relevant, keyword-rich information, complete all fields, add NAP citations, and upload high-quality images and videos. This can help boost your local search rankings significantly.
3. Email Marketing
Email marketing is often underrated despite its potential for high ROI. Studies show that for every dollar spent, you could see an average return of $36. However, crafting an effective email marketing campaign involves a lot of effort, testing, and refining. It might be beneficial to hire a digital marketing agency with proven success in email marketing to help achieve outstanding results for your business.
Final Thoughts
In our opinion, these are the top three digital marketing strategies to focus on in 2023. However, every digital marketing method has its own value, so don’t overlook strategies like video marketing, influencer marketing, social media marketing, Google Ads/PPC, and mobile marketing. We hope you find this advice helpful and wish you success with your online marketing endeavors. Good luck!
