TikTok has become one of the hottest platforms today, boasting an impressive 1 billion active users each month. It’s turned into a powerful marketing tool for businesses looking to promote their products, services, and creativity. Originally, TikTok was designed for sharing fun videos and lip-syncing, and experts never thought it would become so popular among companies. However, it’s completely transformed marketing and advertising strategies, offering new ways to attract customers and boost sales.
As competition ramps up daily, standing out is crucial. Knowing the most effective promotion methods is key. Many business owners opt to purchase TikTok followers to create a strong, appealing profile that attracts potential customers. While this is a prominent strategy, it’s not the only one. Let’s explore the top three ways to draw attention to your products or services on TikTok.
1. Launch Branded Challenges
Creating branded challenges is a core aspect of TikTok. These fun and viral challenges can be an excellent way for businesses to attract new clients. Major brands like Prada, Coca-Cola, and Nestle use challenges to engage loyal audiences and boost their media presence. To start a branded challenge, consider partnering with the platform or popular creators. However, collaborating directly with TikTok can be pricey, around $150,000 per week. For small or medium businesses, teaming up with influencers is a more affordable alternative.
2. Collaborate with Video Creators
Traditional ads are fading, while native ads, which blend seamlessly into users’ feeds, are gaining popularity. Collaborating with creators can help produce challenges, joint clips, or live broadcasts. These partnerships can also lead to contests that boost engagement on your company’s page. Yet, renowned influencers may hesitate to work with brands with limited followers. To entice significant creators, start by building an audience base and consider purchasing followers at a lower cost. This will make influencers more likely to collaborate, increasing your brand’s exposure and revenue.
3. Use Cross-Promotion
As an entrepreneur, you likely have multiple social media accounts. This provides a fantastic opportunity to draw your existing audience over to TikTok. Why are subscriber numbers important? A large following makes your account more appealing to TikTok’s algorithms, increasing your content’s chances of landing in recommendations and reaching more people. Share a few TikTok videos on platforms like Instagram and Facebook, include a link to your TikTok page, and offer a discount or bonus for new subscribers.
